I'm creative, strategic, and I thrive in product-driven environments. I've successfully led and launched numerous apps and digital programs. As a User Experience Designer, I strive to understand user needs and balance these needs appropriately with business goals. As a Product Manager, I guide stakeholders and cross-functional team members toward a shared understanding of the product direction.
5/2012 -
Product Manager/UX Designer — GE Software
  • Work with stakeholders to define and maintain product roadmap for, the primary web portal for GE's software platform for the industrial internet.
  • Prioritize work and manage backlog to execute develepment plans.
  • Product design including PaaS and SaaS applications for enterprise analytics and big data.

5/2012 -
User Experience Design Lead — Freelance
  • UX design principal at GE, product strategy and UX design for GE's software platform for the industrial internet, including SaaS applications for enterprise analytics and big data solutions.
  • UX design principal at AtHoc, product design for mobile iOS and Android devices, and web applications.
  • UX design for Yodlee, marketing and app store experience.

12/2005 -
Creative Director — Traction
  • Led cross-disciplinary creative teams in user experience projects and interactive advertising campaigns. Clients include, Shutterfly, Adobe, TurboTax, Bank of America, Walmart, and Intuit.
  • Assisted in project management and budget tracking efforts to ensure accuracy of creative scope, schedule and budget.
  • Developed creative and design strategies that met client needs and exceeded client expectations.

6/2001 -
Creative Director — 8 Speed Multimedia
  • Founded and operated a successful multimedia services studio in San Francisco. Repeat clients included Brookstone, Visa, DHL Worldwide Express, Siemens Medical Solutions, and Western Union.

9/2000 -
Senior Designer — iXL
  • Led creative teams to create compelling online experiences and advertising campaigns for Virgin Atlantic Airways.

5/1999 -
Senior Designer — Organic
  • Directed design teams through the redesign of large e-commerce websites such as and

1994 M.F.A., Theater/Cinema — Southern Illinois University at Carbondale
1991 B.A., English — Southern Illinois University at Carbondale