Jim Reed :: Interactive Creative Director

Jim Reed 415.279.6883 contact me download resume LinkedIn
SUMMARY
I am a seasoned agency creative, an interactive creative director, a go-to guy; complete with a solid background in interaction, visual and motion design. I bring 14 years professional experience in creative services, marketing and advertising, and nearly all facets of rich media and video. I am passionate about creating compelling interactive experiences that map to business objectives and results.
WORK EXPERIENCE
05 dec present	Associate Creative Director — Traction Lead and mentor cross-disciplinary creative teams in user experience projects and interactive advertising campaigns. Clients include Bank of America, Adobe, Walmart, Sun Microsystems and ZoneAlarm. Assess and understand client marketplace and objectives to develop creative strategies that meet client needs. Participate in the creation and presentation of new business proposals and scoping efforts for potential clients. Assist in project management and budget tracking efforts to ensure accuracy of creative scope, schedule and budget. Facilitate open communication between account, creative and technology teams. Serve as authority on all aspects of interactivity and multimedia including interaction design, visual design, Flash and video.
01 jun 05 dec	Creative Director — 8 Speed Multimedia Founded and operated a successful multimedia services studio in San Francisco. Repeat clients included Brookstone, Visa, DHL Worldwide Express, Siemens Medical Solutions, Western Union, Netscape/AOL, Microsoft and McAfee Security. Produced and directed a wide range of deliverables including kiosk presentations, CD-ROMs, websites, DVDs and motion graphics for web, broadcast and print mediums. Oversaw all things creative to ensure that projects were on time, on budget and on strategy.
00 sep 01 jun	Senior Designer — iXL Worked with creative teams and clients to create compelling online experiences primarily for iXL San Francisco's largest account, Virgin Atlantic Airways. Led the creative effort for several Virgin Atlantic online advertising campaigns. Worked closely with Account Management to solve specialized problems for the client. Served as Creative Lead and mentor for Junior Designers.
99 may 00 aug	Senior Designer — Organic Directed design teams through the redesign of large e-commerce websites such as Macys.com. Played a key role in defining Organic's development methodology for the creation of Rich Media.
96 nov 99 may	Interactive Designer — Freelance Designed and developed websites and interactive CD-ROMs. Repeat clients included Macromedia and Levi Strauss & Co.
95 mar 96 nov	Video Editor, Multimedia Producer — Foote, Cone & Belding Produced, directed and edited digital video for interactive CD-ROMs and videos. Coordinated creative teams from initial conceptualization to final launch. Edited video for television commercial animatics and internal communications.
EDUCATION
92 jan 94 may	M.F.A., Theater/Cinema — Southern Illinois University at Carbondale Playwriting, screenwriting, directing, and film production.
87 aug 91 dec	B.A., English — Southern Illinois University at Carbondale Creative writing (major), theater (minor).